Each day, consumers are offered more and more ways to make better choices and eat healthier, which will hopefully lead to a longer life with less visits to the doctor. Organic versions of our favorite foods are increasingly popular and available, even foods that you didn’t even think could be organic are showing up on supermarket shelves. While walking through the beautiful pristine isles of Target recently, I spotted an organic version of Capri Sun fruit drink. Yes, the sugar and chemical mix of yesteryear is now organic. But is it any better for you? Healthy labels may sound great, but more choices actually means more research for the person trying to do the right thing. As it’s often noted, food has a story and you should know the characters involved and the journey its made, before it ends up in your stomach.
It’s a rainy day and you’re sitting comfortably on your couch, wrapped up in a snugly blanket you bought from an ad on your Facebook feed… a nice cup of chai tea latte is right by your side. All is well in your world. Suddenly and without warning, your eyes magnetically focus and zoom in on the horrible video displaying on your screen, your heart begins to palpitate as you rush to un-follow or block the person that posted this gruesome message regarding animal abuse in a land far far away. They have succeeded in not only invading your cozy little space and destroying your perfect zen moment, but they have also damaged you temporarily as you struggle to get these images out of your head. Their reasoning? You should sign on an online petition and stop what you just witnessed! Yes! How dare you take one more sip of that chai tea latte, while animals suffer needlessly, before your thumbs do all the work of filling out that digital roll call of those with moral and just values. Jumping into action might also help erase what you just saw, and you can return to your kindle, tea, and life of ignorance…yes this thought actually crosses your mind. But did you ever realize what’s actually occurring behind the scenes of these online petitions? Do you think someone actually manages servers and technical infrastructure for free? Of course not. Hang onto your chai tea latte because online petitions are actually a multi-million dollar business and those ugly videos are helping people to make some serious money.